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Friday, June 29, 2012
Friday, July 8, 2011
Adam and the Selling Fish
Adam loves fish.
Golden, Black, Big Fins, Small Fins, Huge monsters, Small tads.
He loves all fish.
In Golden sauce, in Red chilly pepper sauce, boneless in rice, in sandwiches, in aquariums, in ponds.
He loves fish.
In Golden sauce, in Red chilly pepper sauce, boneless in rice, in sandwiches, in aquariums, in ponds.
He loves fish.
Selling fish to Adam is easy. Just show him the fish, he shows you his wallet. Give him the fish and he gives you the money. Easy transaction, easy customer.
False Fact 1: Adam is a customer.
Thursday, March 31, 2011
The Anatomy of an Online Marketing Campaign
World over, marketers are increasingly focusing their attentions on tapping the potential of the internet as a tool to achieve substantial market penetration in a far more effective manner, both in terms of cost as well as reach, than conventional modes of communicating value. This is also indicative of a paradigm shift in marketing, with the online campaign often integrating all aspects of a standard marketing drive with a direct distribution channel, something that is greatly beyond the scope from the traditional role online media has played in serving as an agent to increase what marketers term top of mind association with a particular product.
On analysis, most such successful campaigns can be seen to have three common components, each of which, in fulfilling its own individual role, complements and enhances the whole. The first part is the product website. Serving as the principal and one-stop source of information about the product, the website often contains data on the product, its benefits, features and variants, sources for support software and after-sales service, a link to the direct distribution channel for immediate purchase, and some information on the company itself. An increasing trend